Your About Page is the heart and soul of your website
When a reader clicks on your About Page, they’ve already seen or read or heard something that gives them a warm tingly feeling about you. Maybe they’ve read a tweet and want to know more. Perhaps your blog post beautifully addressed the problem they Googled. Or a friend has recommended you.
However they got here, they’ve arrived hungry for more.
Hungry to know that:
- Yes, you can help them.
- Yes, you are their sort of person, you’re a good fit, you two would get along in real-life.
- And yes, you have more to offer them right now, and you’ll show them how to get it.
In this step-by-step guide, I’ll show you how to create an engaging, customer-wooing About Page.
An About Page that creates connection.
An About Page that takes you from being a casual acquaintance to a trusted a friend.
Course curriculum
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1
Welcome to the Worditude About Page Course
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2
Essential Ingredients For An About Page That Connects
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3
Pulling It All Together: Templates For Your Connection Creating About Page
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4
The Final Edit And Polish
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5
Now What?
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Welcome to the About Page course - let's give your site a soul About Page Goals - Know what you're aiming for Rule #1: Don't make this common perfectionist mistake Rule #2: The one word solopreneurs should avoid on their About page Create An About Page That Connects Printable Workbook -
Your Wonderful One Sentence Your heart-warming backstory What you/your business is all about now Call to action - what you want the reader to do right now Pro Bio Introduce your team members -
For Solopreneurs For Teams -
Infusing your About page with your personality Now you can edit -
Ta-Dah - Let's see your new About page Hand in your homework About Page Q&A - Taken from February 2018 Annual Pass Holder Webinar
The Worditude Way
9 steps to write website content that turns strangers into superfans
Become a Wordiude VIP to get access to all nine courses plus hands-on help from me.
