Create Connection Not FOMO
How to write a sales page that makes you and your reader feel good
You know those amazing sales pages that have you hooked from the beginning, suck you right in, and by the bottom of the page you don’t care what they’re selling, or how much it will cost, you just have to have it right now so your life can be instantly better? I don’t write those.
Because 10 minutes later those customers are either asking for a refund, or begrudgingly consuming your product while flooded with feelings of buyer’s remorse. That’s a whole lot of relationship-building right down the toilet.
Your sales page isn’t there to trick the reader into parting with their hard-earned money.
By clearly communicating your fabulous offering, your sales page will help your audience decide if they are the right customer for your business, and your package is the right solution for them.
This course will help you create sales pages that nurture your customer relationship until buying from you is the next logical conclusion.
This course will show you how to create:
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A long-form sales page for your flagship products, packages or services
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An overview page to help the reader understand the different ways they can work with you
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Pages to generate hot leads, where the goal is to get the reader to make contact (rather than purchase on the spot)
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Category pages and product descriptions for physical products
Course Outline
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1
Introduction
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2
An Overview Of Your Offerings
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3
Writing A Sales Page That Sells
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4
Making Use Of Hot Lead Pages
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5
Selling Retail Products
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6
BONUS: Sales Page Seasoning - Add these buying triggers to your sales copy
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7
What's next?
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Why sales pages are as important for your customer as they are for you Welcome there brave business builder A word about relationship-based selling Sell Your Lovely Stuff Complete Course Printable Sell Your Lovely Stuff Workbook Only -
Why your website needs an offers overview page Structuring your overview page -
Adjust size to fit Get inside your reader's head Features and benefits and why you need to focus on BOTH Overcoming resistance My Sales Page Template The writing process Seal the deal with terrific testimonials -
When and why you might need a hot lead page Steps to creating your Hot Lead page -
Why you should be prioritizing your category pages Product descriptions are there to sell, right? Wrong! How long should a product description be? Getting to the benefits How to write your product descriptions Formatting your product descriptions -
Sales Page Seasoning: 7 elements to encourage buying decisions Sales Page Seasoning: Words for your sales page cheatsheet Sales Page Seasoning: Wording for clickable buttons -
Show me what you've got
9 steps to writing website content that converts
This course can be used solo to write your sales and services pages.
It's even better when combined with all the other Worditude courses.
Become a Worditude VIP to get access to each of the 9 steps now.
