So many snippets of copy to write
Settting up an opt-in sequence is harder than it looks
If only building your email list was as simple as throwing an opt-in form up on your home page and waiting for the subscribers to show up!
Alas , it is not so. Throughout the opt-in process there's a sequence of tiny snippets of copy, each of which represents an important interaction with your new subscriber.
In this course, I map out each element of content you need to write, whether you're using a single or double opt-in process, so you can get your fabulous copy written BEFORE you dive into your email marketing tool and start setting up the form.
Plus I show you how to create a lead magnet your readers will love, present it on a landing page they can't resist, and promote it so you can begin rapidly building your email list.
Does not include the technical set-up inside your email marketing tool (they'll have tutorials to show you how).
Does includes:
- Copy for a simple newsletter opt-in sequence
- Create, deliver and promote your lead magnet
- Using content upgrades at the end of your blog posts/podcasts/videos
- Creating irresistible call-to-action buttons
- Getting off to the best possible start with your new subscriber
Course curriculum
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1
Thanks For Enrolling - Here's What's Next
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2
Tech And Tools Needed For List-Building
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3
The Simple Yet Effective Newsletter Sign-Up Box
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4
Create, Promote And Deliver A List-Building Lead Magnet
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5
Using Content Upgrades To Build Your Email List
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6
A Little Bit About Buttons
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7
Welcoming Your New Subscribers
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You are here >>> 3 ways to list-build and how I'll help with each of them -
Tech and tools you need to get started List of resources you need to get started -
Getting started with a simple newsletter sign-up box Simple Newsletter Sign-Up Workbook Newsletter Opt-In Checklist -
Build your list by giving away a freebie Lead Magnet Opt-In Checklist Create, Deliver And Promote Your Lead Magnet Workbook -
Content Upgrades: What they are and how to use them Content Upgrade Opt-In Checklist -
How to make your buttons irresistibly clickable Call-to-action Button Cheatsheet -
How to make the most of their early engagement Your Intro Email Workbook
The Worditude Way
9 steps to write website content that turns strangers into superfans
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