You've got their email address - now what?
Use email marketing to connect with your most engaged audience by sending irresistible emails to their inbox, nurturing your relationship until they're ready to convert to paying customers.
This course will take you through:
♦ The 3 goals of email marketing
♦ The 5 types of email content and why you need each of them
♦ What to send new subscribers
♦ How to launch a new product to your email list
♦ The emails to send to your list to build connections and create conversions
♦ How to write subject lines that get your emails opened
♦ How to write email content your subscribers will want to read
♦ What to do with cold subscribers and why they matter
By the end of the course you'll have an email marketing strategy for your new subscribers, your launches, and all the times inbetween.
Course curriculum
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1
Why Email Your Subscribers? | Setting and reaching your email marketing goals
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2
What Should You Send Your Subscribers?|Email sequences for every stage of the relationship
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3
Getting Your Emails Opened | How to get your emails seen, read and acted on
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4
Managing Your Cold Subscribers
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Hello, welcome and here's what to expect from this course Email marketing goals - and the types of content needed to achieve them Email Marketing Workbook -
Fresh Subscribers - What to send people who are totally new to your list Launch Sequence - What to send to your subscribers when you're releasing something new Business As Usual - What to send your subscribers the rest of the time -
Factors that affect your open rate How to get your email seen How to get your email opened Attention-Getting Headlines Guide 1000+ Emotive Words Cheatsheet How to get your email read and actioned -
A quick guide to getting rid of cold subscribers
The Worditude Way
9 steps to write website content that turns strangers into superfans
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