Creating connection is the first step towards making the sale.
In traditional offline marketing, consumer profiling is used to break down a potential audience of millions, into manageable segments, which can then be the targets for marketing efforts.
This approach doesn’t work for small online based businesses. You don’t have the budget, the manpower, or the audience reach for this. And you’re not selling cans of cola here, you’re selling a niche product/service you’ve poured your heart and soul into.
You need a marketing approach based on relationships not numbers.
This FREE course will help you create a mental image of the people you are trying to communicate with, AND craft the core messages they need to hear from you, so you can begin creating a connection that leads to sales.
About the instructor
Laura has worked in online marketing for more than 7 years and has written over a million words of copy for websites, blog posts, and social media.
Through her courses, templates and tutorials she has helped hundreds of small business owners write the content for their own websites, so they can connect with more customers.
She has a First Class degree in Business Management and an Award in Direct and Digital Marketing, a full clean UK driving licence, a Diploma in Insurance (you never know when one of those might come in handy), an Associateship of King’s College (philosophy & theology), 5 A-Levels, 10 GCSEs and a handful of Girl Guide badges.
She's feeling a bit awkward about writing this whole section about herself in the third person. It feels painfully braggy. But she really wants you to know that: She Knows This Stuff! Helping entrepreneurs communicate online is what she loves to do. And her tutorials and templates do this with a blush-inducing level of success.