A Solid Foundation For Clear Communication
Don't skip this step
Creating connection is the first step towards making the sale.
In traditional offline marketing, consumer profiling is used to break down a potential audience of millions, into manageable segments, which can then be the targets for marketing efforts.
This approach doesn’t work for small online based businesses. You don’t have the budget, the manpower, or the audience reach for this. And you’re not selling cans of cola here, you’re selling a niche product/service you’ve poured your heart and soul into.
You need a marketing approach based on relationships, not numbers.
This course will help you create a mental image of the people you are trying to communicate with, AND craft the core messages they need to hear from you, so you can begin creating a connection that leads to sales.
9 Steps To Write Website Content That Converts
This is your first step towards writing web copy that turns strangers into superfans.
Course Outline
-
1
START HERE: Why this exercise is essential BEFORE writing your web copy and blog posts
-
2
Meet Your Ideal Client
-
3
Let's Talk About You
-
4
Your Core Messages
-
5
Using Your Ideal Client And Core Messages In Your Online Content
-
Why this course is a lot like decorating Connection comes first Not your average ideal client exercise Don't make these two HUGE Ideal Client errors Printable Core Messages Workbook -
How focusing on one helps you communicate with many What is their life like? What do they need to hear? -
Your brag sheet -
My core what? I'll show you mine How to write your core messages -
So now what?
Kind words about this course
-
If you don't know where to start, you are in a right place
By Anna Wilk
I wanted to make my website all sparkling and shiny and was wondering where I should start as there are so many courses and ideas how to make words look bett...
Read MoreI wanted to make my website all sparkling and shiny and was wondering where I should start as there are so many courses and ideas how to make words look better so I took Laura's advice and jumped to Create Core Messages That Connect to see how this little (free!) course can help. Less than hour letter I feel like I reconnected with my vision, what I can offer to who. Awesome! Thanks Laura!
Read Less -
Lots of value in a short course!
By Debbie Yarwood
I haven't heard about creating Core Messages before. This is going to be so useful.
I haven't heard about creating Core Messages before. This is going to be so useful.
Read Less -
Well...that made me think a bit more deeply than I have p...
By Sue Ingram
I loved this course - so much so that I have signed up for an Annual Pass with Laura. I enjoyed the process of writing down the answers to the questions ask...
Read MoreI loved this course - so much so that I have signed up for an Annual Pass with Laura. I enjoyed the process of writing down the answers to the questions asked and although I thought I knew this stuff in my head it made such a difference actually tackling it on paper. I have had a couple of real eye openers on how I am going to be moving forward. Can't wait to get started on the rest of your content Laura!
Read Less -
Create Core Messages That Connect with your target audience
By CELESTINE NYAKUNDI
The course was great and very informative
The course was great and very informative
Read Less -
Great and helpful content!
By Sunita Prodan Benolic
I love this perspective on Ideal Client, these questions make it very easy to picture one for myself. I didn't think about core messages before, so this is ...
Read MoreI love this perspective on Ideal Client, these questions make it very easy to picture one for myself. I didn't think about core messages before, so this is really useful.
Read Less -
Clear and concise
By Louise Brogan
This is an excellent way to really delve into who you are trying to reach in your business. Thank you!
This is an excellent way to really delve into who you are trying to reach in your business. Thank you!
Read Less -
The title is clear and I know exactly what to expect from...
By erin alvino
I like the printable booklet as well as the online progress. It is structured well and easy to complete. Most importantly, you have helped me boil down the...
Read MoreI like the printable booklet as well as the online progress. It is structured well and easy to complete. Most importantly, you have helped me boil down the essence of MY core message which is what I try to help other businesses do when writing branded content. I finally feel like I am saying exactly what I want to say, in my voice. Thank you!
Read Less -
A great way to get started
By Maggie Wood
This course gets you asking all the right questions to figure out who you should be talking to, and the messages they need to hear. It's short and concise, ...
Read MoreThis course gets you asking all the right questions to figure out who you should be talking to, and the messages they need to hear. It's short and concise, so you don't feel overwhelmed if you're a copy writing newbie like myself. I found it really helpful, and am sure others will too.
Read Less
Meet Your Tame Copywriter
-
Copywriting coach for business-builders
Laura Robinson
Laura is a qualified, experienced digital copywriter with a First Class degree in Business Management, an Award in Direct and Digital Marketing, a Level 4 Diploma in Copywriting, a Level 5 Advanced Certificate in Digital Copywriting, a Certificate in Content Marketing and a Certificate in Email Marketing (she likes collecting certificates). She specializes in helping business-builders write their online content with confidence and style. She's feeling a bit awkward writing this whole section about herself in the third person.