The oft overlooked client magnet
In the beginning, blogging was for impassioned rants, dispirited whines, and the occasional photo of your dinner.
Now we’ve got Facebook for that time-wasting nonsense, blogging has been adopted by businesses as a way of connecting with their customers.
Your blog serves the following functions:
♥ Showcase your expertise.
♥ Build your credibility.
♥ Spread awareness of your brand by creating shareable content.
♥ Help customers find your business by creating content for search engines to index.
In exchange for a little time spent creating content, you get a permanent client magnet attached to your website - not too shabby, eh?
Complete this course and you will have a:
-
Library of blog post ideas, so you never have to worry about what to write again.
-
Step-by-step process and template to follow to make creating your blog posts quick and painless.
-
Blogging strategy so you know what you want to blog about, and how this will serve you and your audience.
-
Writing voice you can use consistently across all your online content, including your blog posts.
-
Promotional process for every post to attract more visitors to your blog.
** Please note: This course does not cover the technical aspects of setting up a blog, such as hosting, domain names, and choosing a platform. **
This course is for small business owners, who already have a website with a blog and want to learn what they should be publishing, so they can use their blog to engage with new and existing customers.
And I don't expect you to go it alone. I'm right here if you need any help.
You can email me at [email protected] or post in the Write With Worditude Facebook Group.
Course Outline
-
1
Getting Started With Business Blogging
-
2
Business Blogging Goals
-
3
Blog Post Creation Process
-
4
Business Blogging FAQs
-
5
Now What?
-
Well hello there fabulous business-builders The 4 things you need to know before starting your business blog Blogging For Business Printable Workbook -
How to use blogging to build awareness of your brand How to use blogging to establish yourself as a credible, likeable expert How to use blogging to increase your sales -
Separating thinking and creating Quickly and easily generate dozens of blog post ideas Step-by-step process to create your blog post Easy to follow blog post template Create attention-getting headlines and sub-headers How to write up customer case studies Alternatives to writing Perfect proofreading -
How often should I write on my business blog? How long should my blog posts be? What should I write for my first blog post? How can I get more readers for my business blog? Should I update my old blog posts? How do I find my writing voice so my blog posts consistently sound like me? -
Hand in your homework
9 Steps To Website Content That Converts
Turn strangers into superfans using the words on your website
