The oft overlooked client magnet
In the beginning, blogging was for impassioned rants, dispirited whines, and the occasional photo of your dinner.
Now we’ve got Facebook for that time-wasting nonsense, blogging has been adopted by businesses as a way of connecting with their customers.
Your blog serves the following functions:
♥ Showcase your expertise.
♥ Build your credibility.
♥ Spread awareness of your brand by creating shareable content.
♥ Help customers find your business by creating content for search engines to index.
In exchange for a little time spent creating content, you get a permanent client magnet attached to your website - not too shabby, eh?
Complete this course and you will have a:
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Library of blog post ideas, so you never have to worry about what to write again.
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Step-by-step process and template to follow to make creating your blog posts quick and painless.
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Blogging strategy so you know what you want to blog about, and how this will serve you and your audience.
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Writing voice you can use consistently across all your online content, including your blog posts.
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Promotional process for every post to attract more visitors to your blog.
** Please note: This course does not cover the technical aspects of setting up a blog, such as hosting, domain names, and choosing a platform. **
This course is for small business owners, who already have a website with a blog and want to learn what they should be publishing, so they can use their blog to engage with new and existing customers.
And I don't expect you to go it alone. I'm right here if you need any help.
You can email me at laura@worditude.co.uk or post in the Write With Worditude Facebook Group.
Course Outline
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1
Getting Started With Business Blogging
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2
Business Blogging Goals
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3
Blog Post Creation Process
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4
Business Blogging FAQs
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5
Now What?
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Well hello there fabulous business-builders The 4 things you need to know before starting your business blog Blogging For Business Printable Workbook -
How to use blogging to build awareness of your brand How to use blogging to establish yourself as a credible, likeable expert How to use blogging to increase your sales -
Separating thinking and creating Quickly and easily generate dozens of blog post ideas Step-by-step process to create your blog post Easy to follow blog post template Create attention-getting headlines and sub-headers How to write up customer case studies Alternatives to writing Perfect proofreading -
How often should I write on my business blog? How long should my blog posts be? What should I write for my first blog post? How can I get more readers for my business blog? Should I update my old blog posts? How do I find my writing voice so my blog posts consistently sound like me? -
Hand in your homework
9 Steps To Website Content That Converts
Turn strangers into superfans using the words on your website
You can use your business blog to attract new people to your website. But what happens after that? What will they see if they go poking around the rest of your content?
Become a Worditude VIP to get access to all 9 courses so you can give all your website content a full makeover.
