The right website content can build your audience, your expert reputation, and your income.
Hi, I’m Laura, a digital copywriter and creator of copywriting courses for entrepreneurs.
I’ve spent the last 7 years creating online content, including dozens of damn fine sales pages. I’ve written sales pages that have generated $10,000+ each, but I’ve also written sales pages for launches that fizzled out and crashed into an embarrassing heap on the ground.
Those experiences taught me something important: A Super-Hot Sales Page Will NOT Secure A Steady Flow Of Customers For Your Business.
There’s so much more to making a sale than pressing the right pain points.
To sell your stuff online your website needs content that:
- Creates connection between you and the reader - they need to love you so much they want to give you money.
- Positions you as a friendly, approachable, credible expert - yep that is a delicate balancing act, but it’s totally doable.
- Clearly explains the ways someone can work with you - because when you have multiple packages and offerings, it’s easy for the reader to get in a muddle and leave.
You can write website content that turns strangers into superfans, so you can enjoy a steady flow of new customers, income and glowing testimonials. I’d love to show you how.
Develop your writing style and confidence.
Write the key pages for your website.
Get started with content marketing so you can reach more people.
Project Touchstone: Probably The Easiest Ever Copywriting Course For Business-Builders
This course has been created to help business-builders fall in love with copywriting - no really! Even if you think you’re rubbish at it. Even if you have permanent writer’s block.
Laura is a qualified, experienced digital copywriter with a First Class degree in Business Management, an Award in Direct and Digital Marketing, a Level 4 Diploma in Copywriting, a Level 5 Advanced Certificate in Digital Copywriting, a Certificate in Content Marketing and a Certificate in Email Marketing (she likes collecting certificates). She specializes in helping business-builders write their online content with confidence and style. She's feeling a bit awkward writing this whole section about herself in the third person.