Turn strangers into superfans using the words on your website

The right website content can build your audience, your expert reputation, and your income.

Hi, I’m Laura, a digital copywriter and creator of copywriting courses for entrepreneurs. 

I’ve spent the last 7 years creating online content, including dozens of damn fine sales pages. I’ve written sales pages that have generated $10,000+ each, but I’ve also written sales pages for launches that fizzled out and crashed into an embarrassing heap on the ground.

Those experiences taught me something important: A Super-Hot Sales Page Will NOT Secure A Steady Flow Of Customers For Your Business.

There’s so much more to making a sale than pressing the right pain points.

To sell your stuff online your website needs content that:

  • Creates connection between you and the reader - they need to love you so much they want to give you money.
  • Positions you as a friendly, approachable, credible expert - yep that is a delicate balancing act, but it’s totally doable.
  • Clearly explains the ways someone can work with you - because when you have multiple packages and offerings, it’s easy for the reader to get in a muddle and leave.


You can write website content that turns strangers into superfans, so you can enjoy a steady flow of new customers, income and glowing testimonials. I’d love to show you how.

I’ve created courses to help you:

  • Develop your writing style and confidence.

  • Write the key pages for your website.

  • Get started with content marketing so you can reach more people.

All my best freebies in one place

A motley collection of resources to help you attract and convert customers with your online content

Not confident you can write your own website content?

I created this bundle so you can

Everything you need to write and promote your site for just $35

Includes Project Touchstone Copywriting Course (price $7) PLUS Ultimate Website Content Planner (price $27) PLUS Client-Attracting Marketing Workbook (price $27)

More About Me

  • Laura Robinson

    Copywriting coach for business-builders

    Laura Robinson

    Laura is a qualified, experienced digital copywriter with a First Class degree in Business Management, an Award in Direct and Digital Marketing, a Level 4 Diploma in Copywriting, a Level 5 Advanced Certificate in Digital Copywriting, a Certificate in Content Marketing and a Certificate in Email Marketing (she likes collecting certificates). She specializes in helping business-builders write their online content with confidence and style. She's feeling a bit awkward writing this whole section about herself in the third person.

Want more hands-on help?

One-off Power Hour sessions, plus copywriting coaching packages available

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