Turn strangers into superfans using the words on your website
The right website content can build your audience, your expert reputation, and your income.
Hi, I’m Laura, a digital copywriter and creator of copywriting courses for entrepreneurs.
I’ve spent the last 7 years creating online content, including dozens of damn fine sales pages. I’ve written sales pages that have generated $10,000+ each, but I’ve also written sales pages for launches that fizzled out and crashed into an embarrassing heap on the ground.
Those experiences taught me something important: A Super-Hot Sales Page Will NOT Secure A Steady Flow Of Customers For Your Business.
There’s so much more to making a sale than pressing the right pain points.
To sell your stuff online your website needs content that:
- Creates connection between you and the reader - they need to love you so much they want to give you money.
- Positions you as a friendly, approachable, credible expert - yep that is a delicate balancing act, but it’s totally doable.
- Clearly explains the ways someone can work with you - because when you have multiple packages and offerings, it’s easy for the reader to get in a muddle and leave.
You can write website content that turns strangers into superfans, so you can enjoy a steady flow of new customers, income and glowing testimonials. I’d love to show you how.
I’ve created courses to help you:
-
Develop your writing style and confidence.
-
Write the key pages for your website.
-
Get started with content marketing so you can reach more people.
Everything you need to write your online marketing content
Website content, launching, email marketing and more
-
All Courses
Worditude Copywriting Toolkit For Small Online Businesses
I’ve created workbooks for the 5 most common copywriting crisis business owners ask for help with, so that whenever I get an SOS message I can respond with the same reply - ‘it’s in the toolkit’. About page, Sales page, emails...in the toolkit.
More About Me
-
Copywriting coach for business-builders
Laura Robinson
Laura is a qualified, experienced digital copywriter with a First Class degree in Business Management, an Award in Direct and Digital Marketing, a Level 4 Diploma in Copywriting, a Level 5 Advanced Certificate in Digital Copywriting, a Certificate in Content Marketing and a Certificate in Email Marketing (she likes collecting certificates). She specializes in helping business-builders write their online content with confidence and style. She's feeling a bit awkward writing this whole section about herself in the third person.